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"Cadbury Schweppes has always invested heavily in consumer research
but we lacked a mechanism to share this critical knowledge around the organisation.
Research Reporter has enabled us to build an online knowledge bank of consumer
information which our commercial teams across the world can access easily
and quickly from their desktop.
This has not only provided us with a quantum
step forward in terms of knowledge sharing but has also helped us to
identify any gaps in our consumer understanding.".
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Russell Jenkins
Head of Best Practice Research
Cadbury Schweppes
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| "I have no hesitation in recommending Research Reporter
for any corporate MRD. Since implementing ... the
Cathay Research Team has received much praise from all departments within the business,
particularly for its ease of use." |
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Sally Kennedy
Product Manager, Performance Measures
Cathay Pacific Airlines
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| "With Research Reporter, Insight
Marketing have proven to be a responsive, flexible
and innovative organisation that has helped to change
the face of Market Research at Kraft" |
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Jenni Fagan
Senior Research Consultant
Kraft Foods Australia Ltd
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"We have found the introduction of Research Reporter a huge step forward in managing and disseminating
the large amount of disparate research conducted
at Toyota Australia -It provides a very
structured and easy to navigate system that once
rolled out to all stakeholders will ensure the
best use of data collected.
This is a must for any large organisation
that has many Divisions conducting Research and
needs to have it pulled together into one common
location".
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David Sprague
Manager- Market Research
Toyota Australia
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| "Research Reporter is an excellent
tool for cataloging and circulating research within
our large organisation. Its ease of use and accessibility
has greatly impressed our internal clients and its
recent launch has facilitated greater dialogue about
marketing research across the organization". |
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Market Research Analyst
Banking Industry
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"Research Reporter is something that our Research
team and our clients are very excited by. It enables
the research team to better manage the business's
investments in market research - supporting the
team in unlocking greater insight and driving
value from our existing investment.
The functionality of the system allows us
to better manage information flows to our internal
clients - reducing the amount of data moving through
the pipeline and keeping all stakeholders up to
date with the latest developments in their projects.
Research Reporter has assisted the team in
streamlining some of our admin functions which
frees us up to concentrate on driving value from
the research investments instead of managing files
and data.
As well as all the features available, the
technical support and immediate resolution of
any issues that arise is refreshing".
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Monique Hellel
Project Manager,
Customer Insight & Market Research
Commonwealth Bank of Australia
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"We are an organization with offices in many
locations within Australia and overseas. A dissemination
tool such as Research Reporter allows us to distribute
research throughout the company in a controlled
manner. A project consultant described it as "Aladdin's
Cave" when looking for previous work that has
been completed.
And as the Market Research Manager I know
exactly where everything is and who has access
to it!"
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Vanessa Riedl
Manager, Market Research
MLC
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"Thanks for all your help thus far. It has
been invaluable. I have been living and breathing
Research Reporter for a couple of months, and
it will really streamline our time in our central
marketing team".
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Clay Seeto
Market Research
Diageo Plc
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"Insight Marketing's knowledge of both the
technical aspects and the market research industry
are the perfect combination, and have made Research Reporter a valuable and useful tool within our
organisation.
Together we worked to develop the best database
to suit our particular organisation. Insight Marketing's
approach to customer service is exceptional. We've
found them readily accessible and friendly to
deal with. They are more than willing to listen
to our feedback and incorporate our suggestions.
Whilst technical problems are minimal, they
have been escalated appropriately and resolved
in a timely manner.
We now have a regular user base of over 100
users that is still growing. We have received
positive feedback from many of these users, which
include staff employed across a range of areas
including marketing, sales, strategy and product
development.
Strict security measures ensure we are able
to provide access to a wide user base across the
organisation without jeopardising commercial confidentiality.
Research Reporter has helped us achieve our
goal of providing a central record of all research
activity with the added benefit of a timely and
cost-effective solution to communicating research
findings".
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Market Research Manager
National Logistics Organization
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