Insight Marketing Systems is a privately held company, owned exclusively by its founders and based in Melbourne, Australia.

History

Since its inception in 1992, Insight Marketing Systems has been working with a broad range of enterprises to improve the speed and effectiveness of their marketing information.

From 1992-1998, Insight Marketing Systems developed a series of client-specific marketing information applications for companies such as Kodak, Shell Australia, BTR Plc, ANZ Bank Ltd, Centrelink (Federal Social Security) and Boral Ltd.

In 1999, using a combination of competencies in marketing research, strategic planning and application development, Insight Marketing Systems developed Research Reporter, a marketing information system that provides large and mid-range enterprises with the ability to:

Research Reporter was released in February 2001, and has since been adopted by a broad range of large and mid-sized enterprises around the world.  

Conservative, customer focused business

Insight Marketing's success over the last decade has been due to a deliberate strategy based on:

		Focusing on current customer needs Research Reporter has been developed in partnership with existing clients. Most of the current functionality has come from their suggestions. Upgrades to Research Reporter will continue to be based on client feedback and ideas to ensure that new functionality delivers real benefits to the marketing information buying community.
		Conservative, sustainable growth Insight Marketing does not pursue growth options that put at risk our ability to service our current customer base, but focus on incremental expansion of the Research Reporter application, to meet the expressed needs of our clients.