Controlled evolution

Positioning market research as a source of competitive advantage is rarely a single-step process, but knowing the best next step depends on the results from the last step. Solutions must therefore be flexible and capable of expanding and integrating next-step capabilities to ensure sustained success.

The Research Reporter platform and customization process are driven by the understanding that requirements will evolve. To help manage and control this evolution:

Experienced Research Reporter consultants work with clients to develop a technology transition strategy to position market research as a source of competitive advantage
Standard reporting tools built into Research Reporter allow clients to monitor the effectiveness of the strategy
New capabilities are seamlessly integrated as requirements evolve

To learn more about the development and implementation process with Research Reporter, please register

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Testimonials

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"Research Reporter is a great way to share insight around the business and allows users to pin point research specific to their area using the search tool. We use the site to keep all the research in a central place..."

Nicola Simpson, Insight Manager HSBC BANK, LONDON

The tool has been instrumental in the way that Zurich undertakes research. It stores details of agencies that work with the organisation around the world, it tracks project progress, saves data and shares findings. It has simplified research and turned the Zurich insight function into a virtual global team without borders or time zones

Ulrike Krebbs, Manager Market and Competitive Intelligence Group Marketing Zurich Financial Services Ltd

A related benefit from Research Reporter has been the enhanced profile for the MRD within the broader organization. The ease with which research can be cross-referenced has lead to greater insights, and has provided greater opportunities for research to utilized proactively at a strategic level

John Dimopolous, SVP, Global Director Market Research Reckitt Benckiser Plc

"Cadbury Schweppes has always invested heavily in consumer research but we lacked a mechanism to share this critical knowledge around the organisation"

Russell Jenkins, Head of Best Practice Research Cadbury Schweppes

"I have no hesitation in recommending Research Reporter for any corporate MRD. Since implementing ... the Cathay Research Team has received much praise from all departments within the business, particularly for its ease of use"

Sally Kennedy Product Manager, Performance Measures Cathay Pacific Airlines

"With Research Reporter, Insight Marketing have proven to be a responsive, flexible and innovative organisation that has helped to change the face of Market Research at Kraft"

Jenni Fagan, Senior Research Consultant Kraft Foods Australia Ltd

"We have found the introduction of Research Reporter a huge step forward in managing and disseminating the large amount of disparate research conducted at Toyota Australia"

David Sprague, Manager- Market Research Toyota Australia

"Research Reporter is an excellent tool for cataloging and circulating research within our large organisation"

Market Research Analyst Banking Industry

"Research Reporter is something that our Research team and our clients are very excited by. It enables the research team to better manage the business's investments in market research"

Monique Hellel, Project Manager, Customer Insight & Market Research Banking Industry

"We are an organization with offices in many locations within Australia and overseas. A dissemination tool such as Research Reporter allows us to distribute research throughout the company in a controlled manner"

Vanessa Riedl, Manager, Market Research MLC

"Thanks for all your help thus far. It has been invaluable. I have been living and breathing Research Reporter for a couple of months, and it will really streamline our time in our central marketing team"

Clay Seeto, Market Research Diageo Plc

"Insight Marketing's knowledge of both the technical aspects and the market research industry are the perfect combination, and have made Research Reporter a valuable and useful tool within our organisation"

Market Research Manager National Logistics Organization