Integrated Research Management

Platform Overview

Management Team

Research Reporter's Management Team combine practical experience in technology development, marketing strategy and research. The unique combination of skills ensures the perspectives of all research stakeholders are:

  • driving the development of Research Reporter's technology platform,
  • ensuring the practical implementation of solutions to position research teams as a source of competitive advantage.

Leslie Crist, Client Management-North America

Leslie has more than 15 years experience in Market Research and Market Communications. Prior to joining Research Reporter in 2009, Leslie was VP, Communication and Operations - Research at Washington Mutual from 2004. In addition to leading the North American support team, Leslie's past experience is used as input in helping research teams increase awareness and use of research through their businesses.

Leslie has a Bachelor of Arts degree from Whitman College, Washington.

Sherry Cusack, Client Management-Asia Pacific

Sherry joined Research Reporter in 2004. Prior to accepting the role of client manager for Asia Pacific in 2009, Sherry was responsible for global client support. In addition to her current role as client manager for Asia Pacific, the business uses Sherry's broad exposure and experience with clients over many years to further refine and develop a practical sense of what works, and what doesn't when implementing Research Management systems.

Sherry has Bachelor of Business Degree (Marketing) from Monash University, Melbourne, Australia.

Chris Forbes, Co-founder

Chris has more than 25 years experience in corporate marketing and marketing strategy consulting. After serving in a variety of marketing management positions with Shell in the 1980's, Chris co-founded Insight Marketing Systems in 1992. Insight Marketing Systems provided marketing distribution advice and research and planning support to large corporate clients, prior to the launch of Research Reporter in 2001.

In addition to setting the strategic direction for Research Reporter, Chris's deep experience as a user of research provides input into developing and refining practical solutions to maximize decision-makers access and use of research through Research Reporter.

Chris has a double major degree (Commerce and Psychology) from the Royal Melbourne Institute of Technology, and a Graduate Diploma in Market Modeling (Swinburne University of Technology).

Gord Funk, VP Systems Development

Gord joined the Research Reporter team in 2000 as head of the Application Development Team. Prior to joining IMS, Gord held a variety of technical management positions with SystemHouse Canada, now part of EDS.

Gord brings to the team a rare combination of business process understanding, an ability to communicate across multiple levels within the business, and a strong technical competency.

Gord has a Bachelor of Computer Science (Hons) from the University of Manitoba, Winnipeg, Canada.

Daryl Maloney McCall, Co-founder

Daryl has more than 25 years experience in corporate marketing and market research management. After serving in a variety of research management positions with Shell in the 1980's, Daryl co-founded Insight Marketing Systems in 1992. Insight Marketing Systems provided marketing distribution advice and research and planning support to large corporate clients, prior to the launch of Research Reporter in 2001.

In addition to global operational control for Research Reporter, Daryl's experience on both research agency and client is used as into both the on-going technical and implementation requirements for Research Reporter clients.

Daryl has a double major in Psychology (Science) from the University of Melbourne, Australia.

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Testimonials

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"Research Reporter is a great way to share insight around the business and allows users to pin point research specific to their area using the search tool. We use the site to keep all the research in a central place..."

Nicola Simpson, Insight Manager HSBC BANK, LONDON

The tool has been instrumental in the way that Zurich undertakes research. It stores details of agencies that work with the organisation around the world, it tracks project progress, saves data and shares findings. It has simplified research and turned the Zurich insight function into a virtual global team without borders or time zones

Ulrike Krebbs, Manager Market and Competitive Intelligence Group Marketing Zurich Financial Services Ltd

A related benefit from Research Reporter has been the enhanced profile for the MRD within the broader organization. The ease with which research can be cross-referenced has lead to greater insights, and has provided greater opportunities for research to utilized proactively at a strategic level

John Dimopolous, SVP, Global Director Market Research Reckitt Benckiser Plc

"Cadbury Schweppes has always invested heavily in consumer research but we lacked a mechanism to share this critical knowledge around the organisation"

Russell Jenkins, Head of Best Practice Research Cadbury Schweppes

"I have no hesitation in recommending Research Reporter for any corporate MRD. Since implementing ... the Cathay Research Team has received much praise from all departments within the business, particularly for its ease of use"

Sally Kennedy Product Manager, Performance Measures Cathay Pacific Airlines

"With Research Reporter, Insight Marketing have proven to be a responsive, flexible and innovative organisation that has helped to change the face of Market Research at Kraft"

Jenni Fagan, Senior Research Consultant Kraft Foods Australia Ltd

"We have found the introduction of Research Reporter a huge step forward in managing and disseminating the large amount of disparate research conducted at Toyota Australia"

David Sprague, Manager- Market Research Toyota Australia

"Research Reporter is an excellent tool for cataloging and circulating research within our large organisation"

Market Research Analyst Banking Industry

"Research Reporter is something that our Research team and our clients are very excited by. It enables the research team to better manage the business's investments in market research"

Monique Hellel, Project Manager, Customer Insight & Market Research Banking Industry

"We are an organization with offices in many locations within Australia and overseas. A dissemination tool such as Research Reporter allows us to distribute research throughout the company in a controlled manner"

Vanessa Riedl, Manager, Market Research MLC

"Thanks for all your help thus far. It has been invaluable. I have been living and breathing Research Reporter for a couple of months, and it will really streamline our time in our central marketing team"

Clay Seeto, Market Research Diageo Plc

"Insight Marketing's knowledge of both the technical aspects and the market research industry are the perfect combination, and have made Research Reporter a valuable and useful tool within our organisation"

Market Research Manager National Logistics Organization

Clients

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