Testimonials

"Research Reporter is a great way to share insight around the business and allows users to pin point research specific to their area using the search tool. We use the site to keep all the research in a central place, receive request for new pieces of research and to keep the business up to date with what we are doing.

We love the look and feel of the site, it's easy to use and we are continually having requests to give people access!

Nicola Simpson
Insight Manager
HSBC BANK, LONDON

"The tool has been instrumental in the way that Zurich undertakes research. It stores details of agencies that work with the organization around the world, it tracks project progress, saves data and shares findings. It has simplified research and turned the Zurich insight function into a virtual global team without borders or time zones".

Ulrike Krebbs,
Manager Market and Competitive Intelligence Group Marketing
Zurich Financial Services Ltd

"A related benefit from Research Reporter has been the enhanced profile for the MRD within the broader organization. The ease with which research can be cross-referenced has lead to greater insights, and has provided greater opportunities for research to be utilized proactively at a strategic level".

John Dimopolous,
SVP, Global Director Market Research
Reckitt Benckiser Plc

"Cadbury Schweppes has always invested heavily in consumer research but we lacked a mechanism to share this critical knowledge around the organization.

Research Reporter has enabled us to build an online knowledge bank of consumer information which our commercial teams across the world can access easily and quickly from their desktop.

This has not only provided us with a quantum step forward in terms of knowledge sharing but has also helped us to identify any gaps in our consumer understanding".

Russell Jenkins
Head of Best Practice Research
Cadbury Schweppes

"I have no hesitation in recommending Research Reporter for any corporate MRD. Since implementing ... the Cathay Research Team has received much praise from all departments within the business, particularly for its ease of use."

Sally Kennedy
Product Manager, Performance Measures
Cathay Pacific Airlines

"With Research Reporter, Insight Marketing have proven to be a responsive, flexible and innovative organisation that has helped to change the face of Market Research at Kraft"

Jenni Fagan
Senior Research Consultant
Kraft Foods Australia Ltd

"We have found the introduction of Research Reporter a huge step forward in managing and disseminating the large amount of disparate research conducted at Toyota Australia -It provides a very structured and easy to navigate system.

This is a must for any large organization that has many Divisions conducting Research and needs to have it pulled together into one common location".

David Sprague
Manager- Market Research
Toyota Australia

"Research Reporter is an excellent tool for cataloging and circulating research within our large organization. Its ease of use and accessibility has greatly impressed our internal clients and its recent launch has facilitated greater dialogue about marketing research across the organization".

Market Research Analyst
Banking Industry

"Research Reporter is something that our Research team and our clients are very excited by. It enables the research team to better manage the business's investments in market research - supporting the team in unlocking greater insight and driving value from our existing investment.

The functionality of the system allows us to better manage information flows to our internal clients - reducing the amount of data moving through the pipeline and keeping all stakeholders up to date with the latest developments in their projects.

Research Reporter has assisted the team in streamlining some of our admin functions which frees us up to concentrate on driving value from the research investments instead of managing files and data.

As well as all the features available, the technical support and immediate resolution of any issues that arise is refreshing".

Monique Hellel
Project Manager, Customer Insight & Market Research
Commonwealth Bank of Australia

"We are an organization with offices in many locations within Australia and overseas. A dissemination tool such as Research Reporter allows us to distribute research throughout the company in a controlled manner. A project consultant described it as "Aladdin's Cave" when looking for previous work that has been completed.

And as the Market Research Manager I know exactly where everything is and who has access to it!"

Vanessa Riedl
Manager, Market Research
MLC

"Thanks for all your help thus far. It has been invaluable. I have been living and breathing Research Reporter for a couple of months, and it will really streamline our time in our central marketing team".

Clay Seeto
Market Research
Diageo Plc

"Insight Marketing's knowledge of both the technical aspects and the market research industry are the perfect combination, and have made Research Reporter a valuable and useful tool within our organization.

Together we worked to develop the best database to suit our particular organisation. Insight Marketing's approach to customer service is exceptional. We've found them readily accessible and friendly to deal with. They are more than willing to listen to our feedback and incorporate our suggestions.

Whilst technical problems are minimal, they have been escalated appropriately and resolved in a timely manner.

We now have a regular user base of over 100 users that is still growing. We have received positive feedback from many of these users, which include staff employed across a range of areas including marketing, sales, strategy and product development.

Strict security measures ensure we are able to provide access to a wide user base across the organization without jeopardising commercial confidentiality.

Research Reporter has helped us achieve our goal of providing a central record of all research activity with the added benefit of a timely and cost-effective solution to communicating research findings".

Market Research Manager
National Logistics Organization